May 7, 2010
"Understanding Branding & Social Media"
Schedule:
*Event will take place in Nemacolin's Horizon Point.
7:30 am - Continental Breakfast
8:30 am - Ed Burghard - "Branding Boot Camp"
12:00 pm - Lunch
1:00 pm - Steven Seghers - "The Power of Social Media"
4:00 pm - Concludes
Topic: "Branding Boot Camp"
Ed Burghard Bio:
Burghard is a retired executive from Procter & Gamble with over 30 years of brand building experience. While at P&G, he was a Harley Procter Marketer Marketing Director in the Pharmaceuticals business and led the training of P&G's Global Associate Marketing Director College. Burghard earned the prestigious designation because he successfully directed marketing strategies and tactics that doubled sales and nearly quadrupled profits of P&G's U.S. Pharmaceutical business. This designation is a lifetime appointment and reserved exclusively for P&G's top marketers. Because of his proven expertise in brand building and marketing, he was named the Executive Director of the Ohio Business Development Coalition, the economic development marketing arm of the Ohio Department of Development.
Click Here to download the 12 Things Ed Believes.
Topic: "The Power of Social Media" Social Media has become the centerpiece of communication for many companies, but few truly understand how to measure, market or leverage its power for meaningful marketing results. Does your presence on Facebook, Twitter, Flickr or YouTube (amongst the hundreds of other social outlets) truly help drive sales or market share? Online Social Media outlets and help you develop a strategic blueprint for brand development, custome loyalty, direct sales and one-to-one customer interaction.
For the majority of Fortune 500 brands, social media has already become a major contributor to direct sales and enhanced brand communication. However, small to-medium size companies are still struggling to understand how to tap into the 250+ million users and how that interaction can lead to enhanced revenue.
In this seminar, we will explore the socialization of communication through
Steven Seghers Bio:
Steven Seghers is the President of Hyperdisk Marketing, a full-service emarketing agency that currently represents over 150 hotels, real estate companies and Fortune 1000 companies worldwide. His pioneering use of fusion marketing has helped Hyperdisk clients’ significantly increase on-and-offline revenue through integrated web asset marketing and management.
Mr. Seghers has been widely involved in the hospitality arena, and has been a guest speaker for several notable hospitality organizations, including Starwood Hawaii, Destination Hotels & Resorts, Turnberry Associates, UNLV School of Hospitality, Inter-Continental Hotels South America, HSMAI, AMA, The Hotel Group and Orbitz.com. He has been an active member of AHMA, HSMAI, Orange County Tourism Council and the American Marketing Association. Mr. Seghers has also been certified by the American Hotel & Motel Association as a Master Hotel Supplier (MHS).
Price:
$99 Per Person.
Includes : Continental Breakfast, Seminar and Deli Lunch. Multiple ticket discounts are available. Plus, Nemacolin will be offering a special Lodging rate for Nemacolin Institute attendees.
For more information, please contact a Resort Sales Specialist at 866.344.6957.
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61° | 07/30/10 |
